The Starkey family has chosen Crosland to develop the next two neighborhoods in Longleaf. Crosland is the ideal developer of Longleaf, a Traditional Neighborhood Development (TND), because its Florida office is led by Perry Reader, the former president of The Celebration Company who was responsible for the development of the town of Celebration. Crosland's CEO is Todd Mansfield, also a former Disney executive, who spearheaded the planning of Celebration as the executive vice president of Disney Development Company. Celebration is regarded nationally as the benchmark in TND community development.
Founded in 1937, Crosland is one of the most prominent diversified real estate companies in the Southeast and is recognized as a leading community builder. Its expertise in retail, multifamily, office, land development and general contracting enables it to be an innovator in multi- and mixed-use development.
Headquartered in Charlotte, N.C., Crosland has offices in Raleigh, Orlando, Tampa and Nashville, and develops, builds and manages properties in the Carolinas, Florida, Kentucky, New Hampshire, Tennessee and Virginia. The privately held company has an asset portfolio and projects underway that have a market value exceeding $2.0 billion.